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හිත්මානයට ඇතුළුවු හැම දෙයක්ම..

IIFA 2010 shifts location to Sri Lanka

Published by ShehanD under on 4:54 PM


Sri Lanka is to host this year's International Indian Film Academy(IIFA) Awards.

A celebration of Indian cinema, the IIFA Awards is a huge landmark in the Bollywood calendar. Since its inception in 2000 it has been held in a variety of international destinations. Previous hosts include the likes of the United Kingdom, Malaysia, South Africa, Singapore and Thailand.

The IIFA Awards will be held at the Sugathadasa Indoor Stadium from June 2 to 4. Sri Lanka will be the hub of international attention with IIFA awards drawing many illustrious figures of Bollywood together with prominent business people.

Sri Lanka has been chosen from amongst countries such as South Africa, Abu Dhabi, Australia and Korea to host this prestigious event.

Parallel to the IIFA Awards, an international fashion show and worldwide film premier and a trade and business forum with the participation of over hundred CEOs will be held.

Also to be looked forwards is the Asia Cup, a 20-20 match to be played between Bollywood stars and Asian cricketers.

The event promises a forty percent increase in tourist arrivals.

"This is a very rare and wonderful opportunity for Sri Lanka. Thanks to the prevailing peace, Sri Lanka has received international recognition," Minister of Tourism, Achala Jaagoda stated.

The event will garner media coverage from over 400 media organizations worldwide.

This will culminate in a total value of 40 million dollars worth of airtime.The Ministry of Tourism, Cultural Affairs, Defence and Sports will coordinate in handling this event.

This event will provide massive opportunities for Sri Lanka and India to strengthen their trade and business ties.
(By Dulshani Gunawardena, 26 March, 2010 - filmicafe)


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Sri Lanka at a Glance..

Official name:Democratic Socialist Republic of Sri Lanka
Government type:republic
Location:Latitude 5° 55. to 9° 50. north, longitude 79° 42. to 81° 52., 650km north of the equator
Dimensions:430km north to south, 225km east to west
Coastline: 1,340km
Area:65,525km
Currency (code): Sri Lankan rupee (LKR)
Independence:4 February 1948
Administrative capital:Sri Jayewardenepura
Commercial capital:Colombo
Administrative divisions:9 provinces; Central, North Central, North Eastern, North Western, Sabaragamuwa, Southern, Uva, Western, Eastern Province.
Climate:Typically tropical, with a northeast monsoon (December to March) bringing unsettled weather to the north and east, and a southwest monsoon (June to October) bringing bad weather to the south and west
Terrain: Mostly low, flat to rolling plain; mountains in south-central interior
Highest mountain: Pidurutalagala, 2,524m
Highest waterfall: Bambarakanda, 263m
National FlowerThe Blue Water Lily (Nymphaea stellata).
National parks and nature reserves area:8,000sq.km
Population: 21,128,773 (? Census)
Population growth rate: 1.3%
Population Density:309 people per sq km
Life Expectancy at Birth74 female, 64 male
Literacy rate :Female 87.9 Male 92.5
Ethnic groups:Sinhalese 73.8%, Sri Lankan Moors 7.2%, Indian Tamil 4.6%, Sri Lankan Tamil 3.9%, other 0.5%, unspecified 10% (2001 census)
Languages:Sinhala (official and national language) 74%, Tamil (national language) 18%, other 8%
Note: English (a link language commonly) is used in government and spoken competently by about 10% of the population
Religion:Buddhist 69.1%, Muslim 7.6%, Hindu 7.1%, Christian 6.2%, unspecified 10% (2001 census)
Time zone:Sri Lanka Standard Time is five and a half hours ahead of GMT. (Allowance should be made for summer-time changes in Europe.)
International dialing: +94
Electricity:230 . 240 volts, 50 cycles AC. If you travel with a laptop computer bring a stabilizer
Economy: Sri Lanka.s most dynamic sectors are food processing, textiles and apparel, food and beverages, port construction, telecommunications, and insurance and banking. In 2006, plantation crops made up only 15% of exports (90% in 1970), while textiles and garments accounted for more than 60%. About 800,000 Sri Lankans work abroad, 90% of them in the Middle East. They send home more than US$1 billion a year.
Labour force34.3% of the labour population is employed in agriculture, 25.3% in industry and 40.4% in services: 40.4% (30 June 2006 est.) The unemployment rate is 5.7% (2007 est.)
Agriculture & productsRice, sugarcane, grains, pulses, oilseed, spices, tea, rubber, coconutsm milk, eggs, hides, beef, fish
Industries:Processing of rubber, tea, coconuts, tobacco and other agricultural commodities; telecommunications, insurance, banking; clothing, textiles; cement, petroleum refining.
Exports:Textiles and apparel; tea and spices; diamonds, emeralds, rubies; coconut products, rubber manufactures, fish
Imports: Main import commodities are textile fabrics, mineral products, petroleum, foodstuffs, machinery and transportation equipment: $10.61 billion f.o.b. (2007 est.). Percentage of main commodities from main import partners: India 19.6%, China 10.5%, Singapore 8.8%, Iran 5.7%, Malaysia 5.1%, Hong Kong 4.2%, Japan 4.1% (2006)
Gross Domestic Product (GDP):Purchasing power parity: $81.29 billion (2007 est.). Official exchange rate: $30.01 billion (2007 est.) Real growth rate: 6.3% (2007 est.) Per capita: $4,100 (2007 est.) composition by sector: Agriculture: 16.5% Industry: 26.9%
Gross National Product (GNP):Sri Lanka is placed in 76th place in GNP figures of the world.s nations with $22.8 billion (2005)
Flag description: yellow with two panels; the smaller hoist-side panel has two equal vertical bands of green (hoist side) and orange; the other panel is a large dark red rectangle with a yellow lion holding a sword, and there is a yellow bo leaf in each corner; the yellow field appears as a border around the entire flag and extends between the two panels

(Source:Sri Lanka Tourism)